Ready for a birds eye view of sales?

Just weeks after Comic Relief did The Apprentice, the real thing is back, with the first episode making compulsive viewing, and the second lined up for tonight.

Anita may have lost the boardroom battle, but Debra didn’t seem to be winning any friends, and the boys are already one person down!

The first challenge showed just how difficult it can be to plan and co-ordinate what, on paper, sounds like a simple task. But it proved a key point in sales - that a lack of planning, cost control and direction can quickly cause a project to fail.

For all of us involved in sales The Apprentice offers a fascinating view of our world of work – and it lets others see the challenges and pressures we face every day, and the professionalism needed to do a good job. It’s a fantastic way to build awareness for our industry and to give it the profile it has long been missing.

With The Apprentice making compulsive viewing, we’re likely to see many more people looking to it for a career and that can only help strengthen the industry for the future.