If you’ve watched ITV’s new reality show Natural Born Sellers, don’t let it put you off sales! At Pareto we’ve been surprised by some of the pushy attitudes of the contestants – they seem to show sales as it used to be 20 years ago, rather than the professional, more business focused industry it has become.
The programme, which features eight salespeople battling it out for a commission-based prize fund of thousands, shows the contestants competing to sell anything from double glazing to luxury limousines.
But, the focus of the show seems to suggest that in sales there can only be one winner - this is simply not the case. Professional selling today is all about creating win-win scenarios for the business and its clients, working as a team to support colleagues and pulling together to maximise success.
The sales process should be structured, professional and credible, with salespeople building an understanding of their clients’ needs in order to maximise potential in an honest and open business environment. Unfortunately, this programme has shown a more selfish approach to sales, which will rarely achieve the same results as a team focus.
Tell us your thoughts on the show…
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