Wednesday, 18 March 2009

The Apprentice Returns

With Comic Relief doing The Apprentice, the glamour and excitement of sales is once again in the spotlight – this time with the addition of humour, just in case Lee McQueen’s pterodactyl impression didn’t make you smile last year!

The Apprentice has undoubtedly helped build awareness for sales, but the celebrity twist is bringing a new element of showbiz style to the industry. We’ve had celebrity chefs, celebrity dancers, so why not celebrity sales people?

Those of us who work in sales know just how exciting and dynamic the industry can be. In the past sales was often looked down upon as the poor relation to marketing glamour, but with programmes such as The Apprentice it is now the turn of sales to take the credit and show Britain what it’s really made of.


If you’ve not seen this year’s Comic Relief Apprentice it’s worth a watch, and why not tell us your thoughts on the changing face of sales?

1 comment:

Jonathan said...

Sales is fast becoming a career of choice, for graduates leaving university and people looking for a career change.

The Apprentice has definitely had in big impact on the awareness of sales as a career.

In today’s climate businesses are pushing for better and more sales which is pushing the importance of sales people higher up the corporate importance ladder. This proves how sales people are now being perceived as the best solution to increasing sales and generating future business rather than unknown ROI from marketing campaigns.